Nahuel Salcedo

Nahuel is a motion designer currently working as Creative Director at Onesal in Tokyo. Originally from Buenos Aires, he moved to Tokyo to work with and learn from the local design community.

Most of his work being broadcast design and advertising for tech and sports brands, his personal style is characterized by the use of bold, clean, highly contrasted colors, realistic textures and dreamy landscapes.

What role does music play in your day-to-day life as a creative?:

I love music and I consider my own taste to be rather eclectic. I don’t feel uncomfortable jumping from David Bowie to Rafaga (Argentine cumbia) and back to Lyube (Russian rock) or Rammstein. Most likely that same eclecticism made me interested in Japanese music when I was in my teen years, many moons ago. The reason might be that I tend to connect music with images of moments or situations I lived and I kind of enjoy that. I think that’s why I find value in every music style as long as it can bring images into my head.

Tell us about your playlist:

Music is vital for me in the creative process. At times when I find inspiration listening to a particular song, and for the duration of that project, I play the same song many times until the idea/image comes together. Lately I’ve been listening to a lot of funk, dubstep and electronica. This playlist is a very reduced compilation of music that has been a source of inspiration when designing or thinking ideas during the last year.